Viraj Profiles: Global Leader in Manufacturing

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I got tired of watching one brand get handled by five different teams who never once spoke to each other. That's not a strategy, that's a relay race with no one holding the baton.
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Our Story
We act as the Narrative Synthesis Authority, weaving data and culture into integrated stories that reclaim attention and build trust.
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About Us
I got tired of watching one brand get handled by five different teams who never once spoke to each other. That's not a strategy, that's a relay race with no one holding the baton.
Leadership
INSIGHT

Viraj Profiles

INDUSTRY

Manufacturing

Brand

Viraj Profiles

Services

Awards

Best Video Content in a Digital Campaign for a Manufacturing Enterprise

Video Media Awards & Summit 2025

Who We Worked With

The Indian Navy's Maritime Convergence, Told Digitally

In February 2026, Visakhapatnam became the meeting point of world navies. The Indian Navy held the International Fleet Review, Exercise MILAN and the Indian Ocean Naval Symposium (IONS) Conclave of Chiefs side by side, with 74 countries attending, and it was the first time India had brought all three together. A gathering this big couldn't stay in one harbour.

#1 on

180M+ Reach

Who We Worked With

The Indian Navy's Maritime Convergence, Told Digitally

74Nations

3Events

The Strategy and Execution

The Dots We Connected

Grandeur, Simply Said

Viraj means majestic in Sanskrit. So, we turned the name into the campaign’s guiding idea, bringing its global leadership, innovation and legacy to life through clean design and confident copy.

A Ten-Day Tease

Teaser posts and video snippets built a slow swell of anticipation, so the reveal met an audience already waiting.

A Film as the Centrepiece

Making of the Majestic charts Viraj’s rise from stainless steel manufacturer to global leader, the moment the build-up was leading to.

Launch, Then Momentum

Facebook, Instagram and LinkedIn carried the campaign during the launch, and X and YouTube kept the conversation going long after that.

The Making of the Majestic

The Majestic had its moment in the spotlight. We carried the campaign across Facebook, Instagram, LinkedIn, X, and YouTube giving the launch more room to be seen and the film a role in extending its reach. Each platform added to the campaign’s presence in its own way, keeping Viraj Profiles in the conversation well beyond the initial reveal. The numbers would show just how much ground the campaign covered.